DC x Ken Block x Gymkhana Three Teaser2

Although our recently-completed work for DC Shoes x Ken Block x Gymkhana Three isn't scheduled to debut until 1.31.2011, we thought it'd be fun to follow up with another teaser photo...until then, go check out the Gymkhana Three video, if you haven't already.

Traxxas x Ken Block x Gymkhana Fiesta

Congratulations to Traxxas for recognizing an opportunity to once again crossover into a new market thru licensing and co-branding. Their new, signature Traxxas/Ken Block/Gymhana Fiesta is a 1/16th scale, electric-powered, ready-to-run, radio controlled car.

In 2009, Traxxas successfully brought the appeal of full scale, Short Course Racing Trucks into RC with the creation of their Slash, and in turn, spawned a whole new category of RC racing.

Aimed at making the excitement of full scale Gymkhana accessible to motorsport enthusiasts, this product faithfully reproduces Block's signature livery, right down to the 'Hoonigan' detail on the driver's side window. It also features the Ken Block x Huck Gee graphic which were cohesively carried over from all of the related DC product collection.

Considering the viral success of the DC x Ken Block x Gymkhana 3.0 video, we're hoping that this will be the product that attracts new racers to the local track.

Above photos courtesy of Traxxas©2011

DC x Ken Block x Gymkhana Three Teaser

Above is a little behind-the-scenes snapshot of some creative services we recently completed with DC Shoes and Ken Block for his Gymkhana Three Series...as soon as the finished spot is posted at DCShoes.com, we'll be allowed to show you more a little more of what went down.

DC x Ken Block x Gymkhana Three

DC's Ken Block and his Gymkhana Three video (above) recently surpassed the 23 million view mark on YouTube, and for good reason. It presents some of the amazing sound, sight and sideways style of the Gymkhana motorsport. Directed and Produced by the Martelli Brothers/Mad Media.

Speaking of Gymkhana Three, and as we mentioned on Twitter late last week, P1 Brand just wrapped a small project for DC and Ken Block. It was a fun and exciting project for us and we're looking forward to sharing it here very soon.

Stay tuned for more info...

Burch Is IFMAR World Champ

RC America/Xray/Max Power driver Ralph Burch just won the 2010 IFMAR Nitro World Championships in Houston, Texas! It is not only the first World Title for the 43 year old Burch, but also for Xray and Max Power. Burch, who was pitted by teammate Drew Ellis during the hour-long final, finished one lap up on second place.

Our congrats go out to Ralph Burch, Drew Ellis and the rest of the RC America team, who have been supporters of P1 Brand since we launched in 2009.

Above photos are courtesy of RedRC.net, where you can read the full story.

2010 IFMAR Worlds

The 2010 Electric IFMAR 12th Scale/ITSC Worlds is officially underway in Germany. The week-long, biannual event has kicked off with the start of the 12th scale class, featuring approximately 120 entries from around the world. Defending 2008 Champ, Naoto Matsukura from Japan, is a heavy favorite. Among the drivers representing the US are Paul Lemieux, Rick Howart and Josh Cyrul, who probably has the best chance at making the Final.

The folks at RedRC.net have been providing fantastic coverage (including on-camera interviews hosted by Scotty Ernst). Be sure to check the site daily for all of the latest updates and photos.

Above photos and videos courtesy of RedRC.net

BMW x KOONS x LeMANS

BMW has apparently 'revived' their tradition of Art Cars. The program, which dates all the way back to the late 70's, has paired the automaker with well-established, blue chip artists to collaborate on unique, one-off promotional machines. Love him or hate him, there's no denying the success of Jeff Koons in the world of contemporary art. Employing his vast laboratory of assistants, and working in conjunction with BMW engineers, Koons created a unique, digital graphic that was applied to a BMW M3 GT2, which will compete in the 2010 24 Hours LeMans.

We were delightfully surprised to see some of the video clips on the BMW site, that detail some of the creative process. Koons, always the self-confident and self-promoting salesman, kept his public relations 'authenic' and went so far as to suit up for some test laps. (We certainly can't fault the man for conducting his own field research!)

Previous participants in the program include Roy Lichtenstein, Robert Raushcenberg, Andy Warhol, and Frank Stella. We're pretty ceretain that Koons is ecstatic to be add his own name to that roster of 20th Century greats...and you can get all the details at the BMW Blog.

photos and video, BMW©2010, bmwblog.com