Volvo Art Session

Although not as interesting as the tradition of BMW Art Cars, Volvo has created their own marketing initiative to showcase artists' creativity.

Volvo Cars Switzerland presents: the final Volvo Art Session film. 10 street artists spent 5 days repeatedly painting, spraying and designing a snow-white Volvo S60 against a white background. A high-end camera shot an image of the vehicle and the background every ten seconds. Now, after extensive post-production, the final Volvo S60 Art Session timelaps clip is finally premiered.

DC x Ken Block x Gymkhana Three Poster Available Now

The DC x Ken Block x Gymkhana Three print is now available for purchase directly from DC Shoes. The poster, measuring 24" x 36", is limited edition of 100 pieces, individually signed and numbered by Ken Block. The offset posters are printed on 80 lb. cardstock with a heavy satin finish on the surface. Only 4 of the prints are signed with black ink, with the remainder being signed with silver ink.

DC x Ken Block x Gymkhana Three Poster

The DC x Ken Block Gymkhana Three Limited Edition Drip Poster webisode has finally been posted over at DC Shoes. Each of the 100 prints are hand-signed by Ken Block and feature the 'finishing' shot of his amazing Gymkhana Three Video. The prints will be available for purchase directly from DCShoes.com on March 1, 2011.

As we've hinted at a few times this month, P1 Brand's very own J.Filipow was part of the creative team that provided the set design and dressing services, as well lending associate producer and consultant credits on the short.

Special thanks to DC Shoes and good luck to Ken Block and Alex Gelsomino's 2011 World Rally Championship/Monster Energy/Ford Fiesta in Mexico this weekend!

All above images DC Shoes Inc, ©2011

Robo-Rainbow/Arkay

It's not too often that one sees radio control tech mixed with 'vandalism', but such is the case with the Stockholm-based artist, Arkay. We stumbled upon this above short, displaying his A-Team-meets-Futura 2000 contraption, this week via Animal New York. It appears that his handlebar-mounted, two channel transmitter operates a couple of servos that actuate both the swing arm and the can nozzles...

Great stuff.

DC x Ken Block x Gymkhana Three Teaser2

Although our recently-completed work for DC Shoes x Ken Block x Gymkhana Three isn't scheduled to debut until 1.31.2011, we thought it'd be fun to follow up with another teaser photo...until then, go check out the Gymkhana Three video, if you haven't already.

Traxxas x Ken Block x Gymkhana Fiesta

Congratulations to Traxxas for recognizing an opportunity to once again crossover into a new market thru licensing and co-branding. Their new, signature Traxxas/Ken Block/Gymhana Fiesta is a 1/16th scale, electric-powered, ready-to-run, radio controlled car.

In 2009, Traxxas successfully brought the appeal of full scale, Short Course Racing Trucks into RC with the creation of their Slash, and in turn, spawned a whole new category of RC racing.

Aimed at making the excitement of full scale Gymkhana accessible to motorsport enthusiasts, this product faithfully reproduces Block's signature livery, right down to the 'Hoonigan' detail on the driver's side window. It also features the Ken Block x Huck Gee graphic which were cohesively carried over from all of the related DC product collection.

Considering the viral success of the DC x Ken Block x Gymkhana 3.0 video, we're hoping that this will be the product that attracts new racers to the local track.

Above photos courtesy of Traxxas©2011

DC x Ken Block x Gymkhana Three Teaser

Above is a little behind-the-scenes snapshot of some creative services we recently completed with DC Shoes and Ken Block for his Gymkhana Three Series...as soon as the finished spot is posted at DCShoes.com, we'll be allowed to show you more a little more of what went down.