P1 Brand Grid Stencils: Start/Finish Line

As part of our upcoming line of Trackwares products we are designing, developing and releasing soon via the P1 Brand online store, above is a sneak peek at one of our Grid Stencils.

P1 Brand Grid Stencils are custom-cut stencils that can be used (and reused) by local racing clubs and track owners to clearly identify the all important starting grid or, as shown above, the all-important Start/Finish Line (often marking the location of the digital timing loop).

If you're a regular racer at West Coast Raceway, you can see pre-production versions of the P1 Brand Grid Stencils currently in use on the back straight of the offroad track.

DC x Ken Block x Gymkhana FOUR Released

As promised, the DC x Ken Block x Gymkhana FOUR video was released earlier this week on You Tube. In contrast to the Gymkhana Three video, Four shifts it's focus from 'pure' driving to a parody of cliched, tongue-in-cheek, over-the-top-Hollywood-summer-infomercial-blockbuster.

And while we much-preferred the relatively quiet spectacle of Gymkhana Three, Gymkhana Four has already logged more than 2.5 million views in only a few days, proving that motorsport as entertainment can be an effective marketing tool.

DC x Ken Block x Gymkhana FOUR

Set to debut on August 16, 2011, the DC Shoes x Ken Block x Gymkhana Four project has released the above teaser shot from the upcoming video. It will be interesting to see if Block can top the viral phenomenon achieved by his Gymkhana Three video, logging more than 30 million views since it's release ten months ago...

Say what you will about Block's actual driving skills (his 2011 WRC participation has been plagued with DNS's, DNF's and just plain off the pace), his ability to present and promote motorsport to a new audience is highly-effective and undisputed.

Above teaser photo from Block's Facebook page.

Depth of Speed: British Mania

Another great short from Josh Clason's Depth of Speed series as featured on Hypebeast. This time the webisode focuses upon some beautiful English roadsters as nurtured by the Gisseman family.

Senna Trailer

The new feature length documentary film, Senna, is making it's into theaters around the US. It chronicles the passionate life and tragic death of Brazil's favorite Formula 1 hero, Aryton Senna.

Senna Poster

These fantastic posters are starting to show up as wild pasters along the cluttered streets of Los Angeles and it's a beautiful thing to see. The long-awaited, feature length film, Senna, is in theaters now, so we expect all of you gearheads and F1 fans out there to get out and see it...

Mercedes Silver Arrow

One of the beautiful poster designs commissioned by Mercedes GP Petronas F1 Team and created by Machine 17. The selection above celebrates the Mercedes Silver Arrow that debuted in 1934 at the Nurburgring.