P1 Brand Tire Tubes™

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P1 Brand is proud to introduce a Tire Tube™ designed specifically for 1/12th scale foam tires. Just like it's larger 10th scale counterpart, the 12th scale Tire Tube™ is a compact, airtight, and reusable storage container that holds a complete set of 1/12th scale foam tires. Alternately, it can also accommodate up to three pairs of 12th scale front tires or two pairs of 12th scale rear tires, up to 50mm (1.97") in diameter.

P1 Brand Tire Tubes™ are constructed of clear, impact-resistant plastic, making it simple to identify it's contents. The removable lid and fixed base are made of flexible, black plastic and wipe clean easily. Each Tire Tube™ also features a laminated, yellow lid label that allows the user to repeatably record data with a dry erase style pen. The P1 Brand Tire Tubes™ are available as single units and sets of six or twelve. To purchase online or for more information, please visit the P1 Brand Shop .

Behind The Scenes

We do as much of our own production and promotion as possible, which includes our in-house studio photography capabilities. Here are a few snaps from behind the camera during a recent product shoot. See the final result here. 

AUTOGAHN

We're suspecting there is a reason that this YouTube clip has nearly 6 million views... 

we're sure it's just the Autobahn -esque, futuristic Euro techno pop, but the last 2 minutes of this film is ALMOST art. It makes us wish that today's stunt footage was still shot on 16 mm film.

We also wonder if Nikon's marketing division has really done enough research to fully expolit the niche of the turbo-rocketed-banana-colored-Thunderbird-awesomeness-owners demographic.

Worlds Fastest Radio Controlled Car

Here's a recent article at the Popular Science website about Nic Case and his 160+ mph electric-powered RC car. It's powered by Lithium Polymer (LiPo) batteries, an 11 HP brushless motor and sports vulcanized rubber tires mounted on aluminum rims. We applaud Nic Case for all of the effort, research and 'garage' engineering he has employed to realize this achievement.

Expression of Joy

Although we're not HUGE fans of BMW per se, we applaud them for having the courage to bring an amazing advertising concept to life. Employing the imagination South African artist, Robin Rhode, as well as a large support team of directors and engineers, a Z4 was utilized as a massive paintbrush to create a stunning visual statement (dig the radio controlled paint-dispensing nozzles outfitted within each wheel well). The end result, measuring 100' x 200', is absolutely fascinating, reminiscent of 20th century greats, Jackson Pollock and Cy Twombly, as well as graffiti pioneer, Futura 2000. 

Oh, and toss in a pinch of Jeff Koons for the sensational salesmanship, too.

Jason Ruona & JConcepts

We like Jason Ruona and what he has accomplished with JConcepts in the past five years. He's setting a new standard for the industry across the board; from innovative and quality products, to proper branding and advertising, copy writing, product photography, grassroots and national-level event promotions, customer service as well as the all important trackside support. Ruona is a racer who has made a very successful transition into the ever-changing reality and demands of a competitive marketplace. 

During a recent trip to California, RC Evil Empire.com, conducted an casual Q&A session with Ruona. In the two part interview, he discusses his career as a dedicated racer, designer and business man. You can listen to the interview here.

Vodafone Viral

This is a brilliant example of how companies can create viral marketing and accomplish brand awareness with what appears to be user-generated content. We're guessing that this entire spot was the brainchild of an advertising agency, and then shot/edited/posted to give the illusion that it's not really an advertisement for Vodafone (the worlds largest telecomm company). The reality is that this YouTube clip is just a commercial, albeit very clever, to promote their latest Bluetooth-and-acceleromator enabled cellular phone.

Regardless, it's quite effective, netting more than 1.5 million views (and 1,000+ comments and speculations). This equates to brand awareness. And of course, the best part is portraying the fantasy of having a Formula 1 World Champ, Lewis Hamilton,  casually take his multi-million dollar ride for a radio controlled spin.