Editorial on EFRA/Indoor Euros/Finland

The 1/10th Electric Touring Class remains relatively healthy in Europe at the moment, especially when compared to 1/10th Electric Touring in the United States. This may be partially due to professionally-produced, and quickly posted, webisodes like the one above. Originally posted upon the EFRA website, up-to-date information such as this, provided by the race organizers/producer/promoter, creates not only a more professional industry standard, but it also helps to build brand awareness and generate participant buzz. Those are the types of marketing results that governing bodies such as EFRA (and North America's equivalent, ROAR) must achieve and maintain for the healthy growth of organized racing.

Baker Wins the 2009 KO Propo Grand Prix

Congratulations to Barry Baker on his dominant performance last weekend at the 2009 KO Propo Grand Prix. Hosted by the brand new facility at West Coast Raceway in La Mirada, California, the event was directed by Charlie Suangka. Among the perks for those in attendance were permanent corner marshalls as well as complimentary breakfasts for all racers on both days. KO Propo America also provided gift bags for every competitor. As an associate sponsor of the event, P1 Brand designed and produced the number decals for all of the vehicles, tech stickers for the spec tires, the complimentary event tee shirts and even assisted with the concepting of the podium and backdrop for the award presentation.

Baker earned the TQ spots in both 13.5 Expert and Modified classes. He would go on to win both classes in the first two mains, but not before Paul Lemieux put up an amazing fight in the A2 of Modified. Watch for Baker's amazing pass at the 2:15 mark in the video above, on the tightest section of the course!

Thanks to Andy Hillman of HPI and Joel Navarro of RC Car Action Magazine for the photo and videos posted above.

2009 KO Propo Grand Prix / Sneak Peek

Final, digital mock up for the official 2009 KO Propo Grand Prix number stickers that will be used by all of the competitors. We can't wait to see these on track at West Coast Raceway this weekend! And the great benefit for the racers is that no matter how they finish, each of them will take home this little KOGP souvenir on their car. P1 Brand also designed and produced the complimentary event tee shirts for the event.

Special thanks to Tre's Leonard at TnT-Fx for printing these for us in a hurry.

Motion Graphics / Phantom

Motion Graphics....

It's one of the services offered by P1 Brand. And in case you're not sure what motion graphics actually are, click on this link to view Hurley's new super-tech boardshort, the Phantom, which is one example of our recent work. Included in the above spot are digitally designed and animated typography and background elements, which highlight the individual product attributes & characteristics as directed by the client (Hurley). They completed the final mix and edit in-house and we think they did a fantastic job and we're very proud of our contribution, too.

If you're interested in our motion graphic services for your next product launch or promotional release, please contact us at info@P1Brand.com.

House Hot Rod

New from our friends at House Industries, a design and type foundry in Delaware, is this lastest project, C1932. It's a chronicle of Angelo Cruz' restoration process of a 1932 Ford, featuring a 4 color (plus metallic and spot varnish) offset booklet and screenprinted t-shirts with unique (quart-sized paint cans) packaging. The work that trickles from the boys (and gals) at House is always teeming with inspiration, meticulous craft and attention to detail.

THIS is the way stuff should be done.

Autos, Art & Commerce

We couldn't have done it better ourselves...thumbs up to KRINK and BMW for allowing the automobile, art and commerce to merge into a unique work of wonder. And (thankfully) this isn't the first time that BMW has invited an artist to run wild....

2009 KO Propo Grand Prix

P1 Brand was hired to create all of the promotional materials for the upcoming 2009 KO Propo Grand Prix. The event, hosted by West Coast RC Raceway in La Mirada, CA, will be an indoor onroad event and takes place on December 12-13.

Above is the flyer and entry form that we designed for the two day race. Official entry forms will be available for download soon at the KO Propo America and West Coast RC Raceway websites very soon.

If you'd like to inquire about employing P1 Brand services to assist with the promotion of your next event, contact us at info@P1Brand.com.