Although we're not HUGE fans of BMW per se, we applaud them for having the courage to bring an amazing advertising concept to life. Employing the imagination South African artist, Robin Rhode, as well as a large support team of directors and engineers, a Z4 was utilized as a massive paintbrush to create a stunning visual statement (dig the radio controlled paint-dispensing nozzles outfitted within each wheel well). The end result, measuring 100' x 200', is absolutely fascinating, reminiscent of 20th century greats, Jackson Pollock and Cy Twombly, as well as graffiti pioneer, Futura 2000.
Oh, and toss in a pinch of Jeff Koons for the sensational salesmanship, too.
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