iQ font - When driving becomes writing / Full making of from wireless on Vimeo.
As designers, we're very keen on typography. Often times, it is the only element within an assignment that allows for creative interpretation/communication.
Above is an interesting clip that documents a team of typography designers and a stunt driver, working together to use a 1:1 automobile as a sort of stylus. Not surprising (and very similar to the BMW ad we blogged), the process is much more successful than the end result. Regardless, it's a unique branding/promotional tool, as the font is available for download at Toyota.
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