Saturday, February 27, 2010

Editorial on EFRA/Indoor Euros/Finland



The 1/10th Electric Touring Class remains relatively healthy in Europe at the moment, especially when compared to 1/10th Electric Touring in the United States. This may be partially due to professionally-produced, and quickly posted, webisodes like the one above. Originally posted upon the EFRA website, up-to-date information such as this, provided by the race organizers/producer/promoter, creates not only a more professional industry standard, but it also helps to build brand awareness and generate participant buzz. Those are the types of marketing results that governing bodies such as EFRA (and North America's equivalent, ROAR) must achieve and maintain for the healthy growth of organized racing.