The Luckiest Guy Alive / Camilo Pardo

Interesting trailer for an upcoming documentary on Detroit-based automotive designer/artist, Camilo Pardo.

Sagmeister for BMW CULTURE

Stefan Sagmeister is easily one of the most interesting and conceptual designers working today. Thankfully, BMW is aware of this and recently commissioned him to create the limited edition CULTURE monograph.

The internationally celebrated graphic designer Stefan Sagmeister has created the design of the publication CULTURE, a book describing the BMW Group's international cultural commitment. The limited edition of 1488 hand-signed copies, which are not available for sale, is based on an unconventional concept: CULTURE also features an integrated, remote-controlled car, a book that can be driven around. As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW "four cylinder" building - the company headquarters in Munich built by Karl Schwanzer in 1972 - from a bird's eye view. Consequently, each book cover becomes a fragmented, unique specimen.

Notice the parting shot as the book suspiciously rolls away under it's own power....

Volvo Art Session

Although not as interesting as the tradition of BMW Art Cars, Volvo has created their own marketing initiative to showcase artists' creativity.

Volvo Cars Switzerland presents: the final Volvo Art Session film. 10 street artists spent 5 days repeatedly painting, spraying and designing a snow-white Volvo S60 against a white background. A high-end camera shot an image of the vehicle and the background every ten seconds. Now, after extensive post-production, the final Volvo S60 Art Session timelaps clip is finally premiered.