Sunday, January 23, 2011

DC x Ken Block x Gymkhana Three Teaser2






Although our recently-completed work for DC Shoes x Ken Block x Gymkhana Three isn't scheduled to debut until 1.31.2011, we thought it'd be fun to follow up with another teaser photo...until then, go check out the Gymkhana Three video, if you haven't already.

Monday, January 17, 2011

Traxxas x Ken Block x Gymkhana Fiesta



Congratulations to Traxxas for recognizing an opportunity to once again crossover into a new market thru licensing and co-branding. Their new, signature Traxxas/Ken Block/Gymhana Fiesta is a 1/16th scale, electric-powered, ready-to-run, radio controlled car.

In 2009, Traxxas successfully brought the appeal of full scale, Short Course Racing Trucks into RC with the creation of their Slash, and in turn, spawned a whole new category of RC racing.

Aimed at making the excitement of full scale Gymkhana accessible to motorsport enthusiasts, this product faithfully reproduces Block's signature livery, right down to the 'Hoonigan' detail on the driver's side window. It also features the Ken Block x Huck Gee graphic which were cohesively carried over from all of the related DC product collection.

Considering the viral success of the DC x Ken Block x Gymkhana 3.0 video, we're hoping that this will be the product that attracts new racers to the local track.




Above photos courtesy of Traxxas©2011

Friday, January 14, 2011

DC x Ken Block x Gymkhana Three Teaser



Above is a little behind-the-scenes snapshot of some creative services we recently completed with DC Shoes and Ken Block for his Gymkhana Three Series...as soon as the finished spot is posted at DCShoes.com, we'll be allowed to show you more a little more of what went down.


Tuesday, January 11, 2011

DC x Ken Block x Gymkhana Three





DC's Ken Block and his Gymkhana Three video (above) recently surpassed the 23 million view mark on YouTube, and for good reason. It presents some of the amazing sound, sight and sideways style of the Gymkhana motorsport. Directed and Produced by the Martelli Brothers/Mad Media.

Speaking of Gymkhana Three, and as we mentioned on Twitter late last week, P1 Brand just wrapped a small project for DC and Ken Block. It was a fun and exciting project for us and we're looking forward to sharing it here very soon.

Stay tuned for more info...