Most Happy RWB Customer

Dig the Super Fly sound byte and the Curtis Mayfield tune that set the tone...and the most happy RWB customer telling his story.

Another great piece from Luke Huxham.

Fire Delux

Beautiful image of a vintage Firestone Deluxe sidewall from photographer James Howe.

Photo JamesHowe©2011.

Senna Interviewed by Sir Jackie Stewart

Obviously, we're on a little Senna bender here on the blog posts, but that's because the Senna documentary left such an impression upon us. Above is a very memorable interview with Aryton Senna conducted by Sir Jackie Stewart who asks a tough question, but is countered by an even tougher answer.

Senna Top Gear Tribute

Last weekend, we hit the local 'art house' theater to see the feature length doc on Aryton Senna, titled Senna. It was a captivating story and very well-crafted film. (Seeing Formula 1 footage at that scale projected onto the silver screen, was an amazing experience in and of itself...) We highly recommend the film to all you gearheads, racers, F1 fans, and motorsport junkies out there.

If you're not familiar with the influence and patriotic impact that Aryton Senna had upon the sport and his country, the folks at Top Gear (above) put together a fitting tribute; it's a good place to start.

Cineskates on Kickstarter

For all of you aspiring film makers and camera geeks out there, be sure to check out this great new concept, Cineskates, being pushed over at the innovative Kickstarter website...

Depth of Speed: A Pinch of Salt

Josh Clason and HBTV's season of Depth of Speed draws to a close with a solemn vignette of the great American racing tradition: the Bonneville Salt Flats.

And as the weekend approaches us all, we hope you're planning to hit your local spot; chasing time, chasing speed and having fun.

Fatlace TV: RAUH-Welt BEGRIFF & Nakai-San

A new webisode via FatlaceTV that tells the story of a passionate Japanese customizer and his love for Porsche; RWG & Nakai-San.

Rollins Tees Off (RE: Car Commercials) NSFW

We're big fans of Henry Rollins and here is an example of why...listen to his brilliant, editorial rant on underground bands and heroes, such Iggy Pop, that license their music in car commercials.

Of course, the fact that Rollins is now the voice of Infiniti, makes his above editorial all the more enjoyable. And justified.

Big fans...still.

Red Bull Racing at Circuit of the Americas

We know what it's like to feel anxious about getting those first few laps on a brand new layout, whether it's walking the course of SCCA Solo II layout or hitting the triple on a freshly-packed offroad track.

However, we were very surprised (and mildly amused) to see that the pinnacle of motorsport competition, Formula 1, aren't immune to that itch, either. Red Bull Racing released the above video this week, featuring David Coulthard attempting to hustle around the still-unpaved (!?) Circuit of the Americas in Austin, Texas.

We wonder if they raised the ride height a bit before pulling out of the paddock...

P1 Brand Grid Stencils: Start/Finish Line

As part of our upcoming line of Trackwares products we are designing, developing and releasing soon via the P1 Brand online store, above is a sneak peek at one of our Grid Stencils.

P1 Brand Grid Stencils are custom-cut stencils that can be used (and reused) by local racing clubs and track owners to clearly identify the all important starting grid or, as shown above, the all-important Start/Finish Line (often marking the location of the digital timing loop).

If you're a regular racer at West Coast Raceway, you can see pre-production versions of the P1 Brand Grid Stencils currently in use on the back straight of the offroad track.

DC x Ken Block x Gymkhana FOUR Released

As promised, the DC x Ken Block x Gymkhana FOUR video was released earlier this week on You Tube. In contrast to the Gymkhana Three video, Four shifts it's focus from 'pure' driving to a parody of cliched, tongue-in-cheek, over-the-top-Hollywood-summer-infomercial-blockbuster.

And while we much-preferred the relatively quiet spectacle of Gymkhana Three, Gymkhana Four has already logged more than 2.5 million views in only a few days, proving that motorsport as entertainment can be an effective marketing tool.

DC x Ken Block x Gymkhana FOUR

Set to debut on August 16, 2011, the DC Shoes x Ken Block x Gymkhana Four project has released the above teaser shot from the upcoming video. It will be interesting to see if Block can top the viral phenomenon achieved by his Gymkhana Three video, logging more than 30 million views since it's release ten months ago...

Say what you will about Block's actual driving skills (his 2011 WRC participation has been plagued with DNS's, DNF's and just plain off the pace), his ability to present and promote motorsport to a new audience is highly-effective and undisputed.

Above teaser photo from Block's Facebook page.

Depth of Speed: British Mania

Another great short from Josh Clason's Depth of Speed series as featured on Hypebeast. This time the webisode focuses upon some beautiful English roadsters as nurtured by the Gisseman family.

Senna Trailer

The new feature length documentary film, Senna, is making it's into theaters around the US. It chronicles the passionate life and tragic death of Brazil's favorite Formula 1 hero, Aryton Senna.

Senna Poster

These fantastic posters are starting to show up as wild pasters along the cluttered streets of Los Angeles and it's a beautiful thing to see. The long-awaited, feature length film, Senna, is in theaters now, so we expect all of you gearheads and F1 fans out there to get out and see it...

Mercedes Silver Arrow

One of the beautiful poster designs commissioned by Mercedes GP Petronas F1 Team and created by Machine 17. The selection above celebrates the Mercedes Silver Arrow that debuted in 1934 at the Nurburgring.

Chris Burden: Metropolis II Short

As mentioned last month, Chris Burden's nearly-completed Metropolis II, is set to debut at the Los Angeles County Museum of Art very soon. We can't wait to experience this assembly of art and automobile in person, as we anticipate it to be a profound collision upon the senses.

"The 1961 Ferrari 250 GT California...

...less than a hundred were made. My father spent three years restoring this car. It is his love, it is his passion-

It is his fault he didn't lock the garage."

One of the most memorable automotive scenes in the history of film. From John Hughes' (RIP) 1986 movie, Ferris Bueller's Day Off.

OoooooooooohYeaaaah.

JConcepts 2011 IFMAR Worlds Reel

A great montage of the 2011 IFMAR Electric Off Road Championships in Vassa, Finland from our friends at JConcepts.

Customization at MOCA: Art in the Streets

Amongst the 30+ year survey of graffiti and related works at MOCA's Art in the Streets exhibit, are several customized automobiles by Keith Haring, Kenny Scharf and Mister Cartoon. The groundbreaking show, curated by Jeffrey Deitch, Roger Gastman and Aaron Rose, closes August 8, 2011.

Photos via designboom©2011

Depth of Speed: Tale of Three Cars

Another great short from HBTV and Josh Clason's Depth of Speed series, this time with LA's own Mark Arcenal of Fatlace. Via Hypebeast/HBTV©2011:

Throughout the majority of Josh Clason’s Depth of Speed series, he’s had the opportunity to feature and interview an eclectic mix of personalities largely unknown outside our circles. However, this week, a trip to California speaks with a familiar name in Fatlace‘s Mark Arcenal. Founder of brand and retailer Fatlace, Mark Arcenal’s experience outside of the automotive world has extended to the likes of Nike. We speak with Arcenal about his love of vintage cars as well as his automotive history.

PLINC Catalog

We're huge fans of the boys (and girls) over at House Industries in Yorklyn, Delaware. Their latest project, the digitization of the overwhelming Photo-Lettering (PLINC) archives, has been online for a few months now. If you're a designer, be sure to go check it out...and be sure to sign up for their new printed PLINC catalog.

Above images House Industries © 2011

Michael Leon/Stacks Turbo Series Skateboards

Our friend Roger Leonard of RALDesignwerks recently reminded us about a great series of skateboard graphics released last Summer by Stacks. Taking a visual cue from a variety of motorsport references and liveries, as well as decal sheets from static model kits, Creative Director Michael Leon assembled a memorable collection of decks and tees.