Wednesday, May 12, 2010

GO FASTER




Go Faster, The Graphic Design of Racing Cars by Sven Voelker. With sound bytes like "...war paint and visual anarchy," you know it's going to be good.

A fascinating vignette about the nature of motorsport livery and the evolution of necessity.

"You'd never guess it, but these big toys for big boys were at the height of their design during the 1970s – by sheer chance. Mechanics and team members – not designers or marketing strategists – adorned racecars with all of those flashy stripes, logos, numbers and colors prevalent at any Formula 1 race today. After compiling more than 100 examples of sleek cars from this glory age, Go Faster-author Sven Völker takes us for a joy ride at the Porsche Museum in Stuttgart for a whip-fast lesson in competitive war paint, visual anarchy and piggish car designs."

And thanks to our colleague, Andy Cruz at House Industries for the original link.




Images courtesy and copyright of Gestalten and Sven Voelker.

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