Although not as interesting as the tradition of BMW Art Cars, Volvo has created their own marketing initiative to showcase artists' creativity.
Volvo Cars Switzerland presents: the final Volvo Art Session film. 10 street artists spent 5 days repeatedly painting, spraying and designing a snow-white Volvo S60 against a white background. A high-end camera shot an image of the vehicle and the background every ten seconds. Now, after extensive post-production, the final Volvo S60 Art Session timelaps clip is finally premiered.
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