DC x Ken Block x Gymkhana FOUR Released

As promised, the DC x Ken Block x Gymkhana FOUR video was released earlier this week on You Tube. In contrast to the Gymkhana Three video, Four shifts it's focus from 'pure' driving to a parody of cliched, tongue-in-cheek, over-the-top-Hollywood-summer-infomercial-blockbuster.

And while we much-preferred the relatively quiet spectacle of Gymkhana Three, Gymkhana Four has already logged more than 2.5 million views in only a few days, proving that motorsport as entertainment can be an effective marketing tool.