This is a brilliant example of how companies can create viral marketing and accomplish brand awareness with what appears to be user-generated content. We're guessing that this entire spot was the brainchild of an advertising agency, and then shot/edited/posted to give the illusion that it's not really an advertisement for Vodafone (the worlds largest telecomm company). The reality is that this YouTube clip is just a commercial, albeit very clever, to promote their latest Bluetooth-and-acceleromator enabled cellular phone.
Regardless, it's quite effective, netting more than 1.5 million views (and 1,000+ comments and speculations). This equates to brand awareness. And of course, the best part is portraying the fantasy of having a Formula 1 World Champ, Lewis Hamilton, casually take his multi-million dollar ride for a radio controlled spin.
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